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3rd Edition Arthur DeThomas, Ph.D., and Stephanie Derammelaere, M.B.A. - All books by this author Barron’s Business Library Series - All books in this series A sound and convincing business plan is an entrepreneur’s important first step in starting up a profitable business. It’s also a prerequisite for getting financing and attracting investors. A sound business plan describes the business operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical, business-savvy, and professionally polished business plan that can be presented to potential investors and financial institutions. Table of Contents:
I. SUPPORTING DOCUMENTS FOR THE PRESENTATION PACKAGE 1 Packaging the Business Plan 2 The Executive Summary 3 The Financing Proposal 4 The Business Description II. PREPARING OPERATING PLANS 5 The Industry Analysis 6 The Market Analysis and Sales Forecast 7 The Marketing Plan 8 The Operating Plan 9 The Organization Plan 10 The Financial Plan Appendix to Chapter 10: What Is Financial Ratio Analysis? 11 Financing Fundamentals and Financing Sources Glossary Business Resources Index (0764139347) Paperback / 272 Pages / 5 1/8 x 7 3/8 / 2008 | ||
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